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  1. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front...

  2. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with...

  3. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Or maybe the format was off? The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. In order to accurately test the format, you...

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Businesses with multiple locations should truly benefit from this new schema format. Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page.