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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Bing appears to view SEM as paid search as demonstrated on the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Brands should already be preparing how they would respond to events on and off the field. Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO.

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. Very quickly you can build a "Private Page...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    The most common is feedback about the visitor’s success or failure in completing each field of the form. As the visitor tackles the field, they receive the equivalent of either a smiley face or a sad face.