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  1. The Rise of the User Experience Marketer

    Just as marketers can benefit from learning a few basic UX practices, UX professionals can learn a lot about our field and favorite tools. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For our purposes, you can enter a URL in the text field and then select "Mobile: Smartphone" from the drop-down to the right. In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the results page, despite the fact that, according to our tests, users frequently need to iterate on their query - on average, 65 percent of...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can reports be automated and sent to field locations? What is the average page load time for the location pages? Does the location page solution have social components included? Not all of the questions below might be applicable to your business...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce...

  6. How to Use Google Analytics Site Search Reports

    In this example, the "q" is the search parameter, so this is what would go in the field here: If you see (entrance) under this report, your visitors are entering the website on a search results page, which may be caused by marketing activity or...