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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Bing appears to view SEM as paid search as demonstrated on the landing page below...

  2. 4 UX Tips That Will Improve Your Content Strategy

    It's time that our content strategies focus on the user as much as our homepage design does. The end goal or most important information on a page should be clear. So how do you think like a UX strategist, and how will doing so help you produce...

  3. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...