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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? What is the average page load time for the location pages? Does the location page solution have social components included? Performing well in local search depends on many different...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    By design? Comments on Protecting and Promoting the Open Internet can be made on the FCC Comments Page. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. Ask many search marketers what their number one goal is and they'll probably tell you...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. Action: Get desktop and mobile organic landing page metrics next...