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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. There’s nothing like hitting a Web page for the first time and immediately seeing a...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. Custom 404 page for mobile users, if a page no longer exists or is improperly...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily...

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Ask how they feel about the design of your website and how trustworthy the site is. The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Googlebot can now fetch the necessary resources like...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Even if this role falls mostly inside your design department, as a content person it's our job to: But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark...

  8. Microsoft Tests Specialized Chips for Increased Search Speed

    And before landing on Catapult, Microsoft's team tested many different options, which either complicated server design or quickly become inefficient. The speed of search results and page loads is increasingly becoming a very important component of...

  9. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Try using responsive Web design, which serves the same content for desktop and smartphone users. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready Max CPC greater than or less than top of page Below first page bid By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing...