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  1. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    According to Marshall Rosenberg, creator of the Center for Nonviolent Communication (CNVC), our true needs are always positive and universal. Then the job of the landing page becomes to show our prospect the ways in which they can meet their...

  2. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    All the video information and engagement are consolidated below the video player, helping a creator’s video take center stage on the viewing page. If you're a video marketer or YouTube creator, then you can learn more about these updates on the...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    You can find more tips on targeting from Facebook linked directly to the Ad Creator, in the Facebook Help Center. To confirm their suspicion that Facebook ads are being clicked by fake profiles and therefore prove this means companies are “wasting...

  4. Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

    Tim Berners-Lee was the creator of HTTP for the World Wide Web more than 20 years ago. SPDY co-creator Mike Belshe noted that the Microsoft and Google proposals are almost the same. Its job is simple: a browser uses HTTP to request a web page.

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the Internet, including TCP/IP co-creator Vint Cerf, Jim Gettys, editor of the HTTP/1.1...

  6. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. CalmSea is a technology platform that enables you to create...