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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Google In a "Learn with Google" online vocabulary reference Google...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    By running this report, you will not only see the drop in Google traffic per landing page, but the percentage drop as well. Once you have your landing page data from Google organic, and you have identified URLs that showed a steep drop after a...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. You can ask for a hint (that resets your streak) or watch the...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Intuitively, anyone who’s pulled back the covers in their analytics to view the actual page URLs from some of this "direct" traffic knows there’s an attribution problem. In fact, marketing firm RKG stated that, "analytics packages misattributed an...