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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. If your business or client has a physical store, then these ads are a great addition to any...

  2. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Claiming your business listings and filling out your profiles completely help Google to understand more...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. Clicks that occur outside their target market. That's according to a new analysis of 500 small and medium business Google AdWords accounts.

  4. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Which combinations of phrases drive the best performance and more clicks? Local business visibility in search results. Google's Knowledge Graph. Mark Traphagen Google+ Hangout on the impact of Google+ on SEO, from Eric Enge at Stone Temple Consulting.

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks...

  7. The Search Agency Launches Local Search Campaign Management Platform

    With those three inputs…we're able to launch very focused, hyper-local campaigns while offering optimal clicks," he said. They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a...

  8. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.