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  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  3. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. I've even used Uber Suggest for blog topic idea generation. This is a simple, yet often overlooked, way to...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Curiosity=Clicks: Remember when "7 ways to.posts used to get clicked like mad? What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance.

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). If you were hit by and algorithm update, then using this feature can help you identify pages that saw a steep drop in...