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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. I've even used Uber Suggest for blog topic idea generation. This is a simple, yet often overlooked, way to...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Curiosity=Clicks: Remember when "7 ways to.posts used to get clicked like mad? What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance.

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). If you were hit by and algorithm update, then using this feature can help you identify pages that saw a steep drop in...

  5. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Because people trust their friends' recommendations, personalized annotations display who have already...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Paying for AdWords doesn't get you any referral data for organic search keywords, even if a user clicks on an organic search result for your site when an ad for your site also appears. Particularly if you're looking to expand into new keyword areas...