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  1. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  2. 6 Tips for Aligning Your National, Local SEM Efforts

    Many of the top engines are developing placement opportunities specific to local search. Keywords containing ZIP code designations won't typically drive a high volume of traffic, but even a few clicks per month can convert at a high rate to drive...

  3. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  4. Tips for Google Site and Category Exclusion Tool

    Though you can choose search campaigns, you shouldn't -- the tool really only acts on keyword-targeted and placement-targeted content campaigns. Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified...