Once or twice called a “Wikipedia killer” Knol competed with Wikipedia, but offered a distinct difference in that Knol articles featured personal expertise by emphasizing authorship more similar to Squidoo and HubPages.
For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...
Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). Advertisers who display relevant ads benefit two ways: more clicks (since their ads appear higher on the search results pages) and better ROI...
Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.
Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. This gives Google far more control over ad delivery, and will...
Landing pages that convince the resultant site visitor that he/she made the right decision by clicking on the ad, and that the best possible satisfaction of their need/desire is just a few clicks away.
You Can Build It, But They May Not Come Social media columnist and optimization expert Sage Lewis discusses the painful prospect of having killer content that no one will read. Click Quality Council Outlines 8 Principles of Click QualityThe Click...
Debunking Urban Myths - Did you hear about the killer dolphins that got loose from a naval facility in the wake of Hurricane Katrina? I wonder if publishers get paid for these clicks? Search Pulling From Banner Ad Spend - An article in New Media...
XML Paid Inclusion: Marketing Winner, Search Spam Killer ClickZ, Feb.http://www.clickz.com/search/strat/article.php/3312251 We've long done sessions at Search Engine Strategies involving how to monitor your PPC campaigns for fraudulent clicks.
Elsewhere, the Google cache gets praised as a killer feature, and he asks when someone else will duplicate this. Among the findings, 60 percent of clicks with to the free listings, the "natural," "organic" or "editorial" results that aren't sold.
If it had been willing to sell, Google would have been a killer purchase to have, as I explained in Surprised Google & Microsoft Talked Takeover? We've long done sessions at Search Engine Strategies involving how to monitor your PPC campaigns for...
XML Paid Inclusion: Marketing Winner, Search Spam Killer ClickZ, Feb.http://www.clickz.com/search/strat/article.php/3312251 See also my article from 1998, Counting Clicks and Looking at Links, http://www.searchenginewatch.com/sereport/article.php...
Ironically, while Google introduced a CPC program to be more competitive with Overture, it's the CPM-based or fixed-priced "Premium Sponsorship" ads that I think are Google's real killer product. Until now, these ads were sold on a "CPM" basis...
