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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. Clicks that occur outside their target market. The study found that over 25 percent of accounts send all of their...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). Advertisers who display relevant ads benefit two ways: more clicks (since their ads appear higher on the search results pages) and better ROI...

  4. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. This gives Google far more control over ad delivery, and will...

  6. The Search Engine Update - Number 170 - April 2, 2004

    If it had been willing to sell, Google would have been a killer purchase to have, as I explained in Surprised Google & Microsoft Talked Takeover? We've long done sessions at Search Engine Strategies involving how to monitor your PPC campaigns for...