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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. Clicks that occur outside their target market. That's according to a new analysis of 500 small and medium business Google AdWords accounts.

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks...

  4. The Search Agency Launches Local Search Campaign Management Platform

    With those three inputs…we're able to launch very focused, hyper-local campaigns while offering optimal clicks," he said. Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among...

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. When a user clicks on the offer extension link users will be taken to a Google-hosted landing page.

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  7. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Negative keywords aren’t just helpful for avoid unwanted clicks (like when a searcher appends the word “free” to a highly relevant keywords). Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing...