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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. Clicks that occur outside their target market. WordStream said this is an absolute must-fix in order to not only get the right eyes on your...

  2. 7 Essential Skills for Managing PLA Campaigns

    While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. Often times Google's actions, whether intentional or unintentional, can...

  3. Google Active View Format Gets Accreditation

    When an ad was viewed for more than 20 seconds – 20 times the IAB proposed standard – Google saw up to a 125 percent increase in clicks. Google also shared some data showing that increased viewability improves campaign performance in a blog post...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Often when a certain statistic like impressions goes up, and a closely related statistic such as clicks goes down – something is off-balance. Impressions Increase – But Clicks Decrease These new terms may be too general, causing impressions to...