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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Bing appears to view SEM as paid search as demonstrated on the landing page below, where...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords offer 70 percent more clicks than exact match. But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving a great ad copy and landing page...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. Continuity between the keyword searched and the ad, also the ad to the landing page.

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.