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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. The most important columns for our purposes today are impressions and clicks. Also, by clicking the Top Pages report, you can view all of the landing...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015.

  4. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Launched in 2011, author stats was a way publishers could track impressions and clicks of their content across the Web. So far, references to author stats still exist on the Authorship page, but it could be that Google hasn’t coordinated efforts to...