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  1. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. This page will contain the product information and also a map of the nearest store where the...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by...

  4. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. SEO is probably part of your job description, but unless it’s also part...

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Click depth warnings, signaling a site buried pages more than three clicks away from the home page Large page size warnings, indicating source code more than 250K The report reiterated that "while missing Meta descriptions and click depth warnings...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. The most important columns for our purposes today are impressions and clicks. Also, by clicking the Top Pages report, you can view all of the landing...