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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Bing appears to view SEM as paid search as demonstrated on the landing page below, where...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. Continuity between the keyword searched and the ad, also the ad to the landing page.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All of the reports that I'm sharing today are pre-built and just two clicks are needed to add these powerful reports to your own analytics account. How often a page acts as a landing page (point of entry) and how engaging it is (bounces).

  6. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    One of the criteria it seems to be following is looking at ones that have the most engagement such as likes, comments, shares, and clicks. If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post...