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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, one common fix is as easy as adding a line to your HTTP header to leverage browser caching. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment...

  2. How Google’s Mobile Best Practices Can Slow Your Site Down

    This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration. As it turns out, implementing the Vary User-Agent HTTP header effectively turns...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Often something as simple as proper image compression or server caching will make all the difference in the world. Especially check for “404 page not found” issues or “500 server issues”. This penalty might be an algorithmic filter at the keyword...

  4. Top 10 Web Analytics Myths… Dispelled

    Server-side caching, scripting or configuration issues. Although it’s a lofty goal to aim for when producing any content (resumes, menus, etc.it’s extremely difficult to integrate the data, insights and visuals on a single page that caters to...

  5. Dear CMS: Don't Hinder My Search Results

    Another possible issue that arises from a poorly built file management system is server caching. Try to get a CMS that automatically creates a sitemap.xml file and dynamically creates a site map page for your site.

  6. SearchDay: The Search Wars Are Over

    Belgian Newspapers Want $77.5 million in Damages from GooglePosted by Nathania JohnsonCopiepresse claims Google has violated copyright law by publishing their pages on Google News and caching pages from their websites.