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  1. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  2. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    As you might have guessed there are some caveats and restrictions to the program as mentioned on the Program Details page. Examples of How You Can Take Advantage of the Program That's right, Google takes care of the bill via its Google Grants program.

  3. World IPv6 Launch: What it Means for Content Owners & SEO

    Bing’s IPv6 rollout will also be global and geographic targeting precision will increase as adoption by users grows, according to Kevin Boske, IPv6 Program Manager for Bing. Google maintains a page that provides statistics about IPv6 adoption and...

  4. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools that have served you well in the past a little TLC (until it...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Pricing: $79 for the desktop version (which has a 7 day free trial, just download the program) or $12/month for the least expensive web version plan When a landing page has multiple possible next steps, I’ve found success testing versions that vary...

  6. How to Use QR Codes for Better Conversion Rates

    Build a Foursquare loyalty program that provides incentives for repeat check-ins and mayorship. When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison...