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  1. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Using Video Spokespeople to Increase Landing Page...

  2. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. I have done on page optimization with Meta Tag, Header -Footer...

  3. SearchDay | Will Social Networks Become the New Inbox?

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key...

  4. SearchDay | Post-Cyber Monday Marketing Ideas

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Link Building, Circa 2008 AU NATURAL As search engines have become more sophisticated, search engine optimization...

  5. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Landing Page Optimization: Guessing vs. Testing BY THE NUMBERS Even the most experienced experts will be...

  6. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision.

  7. SearchDay: Can Google Predict the Next President?

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Uncovering Site Problems for Landing Page Optimization, Part 2 BY THE NUMBERS Web analytics on your Web site can help you uncover and...

  8. Search Engine Marketing Articles

    Build Brand Equity for Search ClickZ, Jan.http://www.clickz.com/search/results/article.php/3302981 This page lists articles from Search Engine Watch and around the web that focus on search engine marketing, which encompasses both promoting sites...