An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. With a site of this size, it's important to find any possible structural issues that might have a larger impact than any...
For example, LinkedIn changes their landing page when you sign in based on your specific profile. He also says that there is not a “perfect” landing page. Gagnon then jumps into ad conversions and landing page success.
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
Contact each of the 10 websites and tell them about the page whilst asking them to encourage their readers to vote for them - this gets them to link without asking for the link! Instead of peppering links to the videos throughout the story, they...
Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? If your click-through rates are low, look at whether you can improve...
Let the webmaster know where the link is positioned on the page, the anchor text and where it points. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to...
Using Screaming Frog, you can use a custom filter to check for specific html code residing on the page you are crawling. I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking...
Help get them on the same page by providing information about the benefits of being a social CEO. Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows?
For each page on your website, ask yourself the following questions What is the purpose of this page? Incorporate navigation in both the header and the footer, so your customers have easy access to it, regardless of where they are on the page.
You can accomplish the breadcrumb markup by hand coding your page templates as shown above, or using a plugin for WordPress, Drupal or Joomla that handles this for you. Arnesen set up the schema.org "Person" markup on his personal "About" page.
Solution: Site owners should conduct a comprehensive site content audit, consolidating anything that looks, feels or 'tastes' similar, and ensure proper optimization of consolidated page and 301 redirects from old to updated.
In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
This means that Yahoo Local has a search engine results page. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all...
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: The big difference now is that Penguin is taking a closer look at more...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Time on Page: If the time the visitor stays on the page is greater than 2 or 3...
Email rivaled search as a top referrer leading to the most page views on a site. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of...
A single page with hundreds of blog entries would undoubtedly hurt load times too. Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn't a practical or user-friendly...
They'll check Flash and JavaScript, sitemaps and status codes, page speed, and penalties. If your site isn't working, there's always a reason, and most SEO professionals won't stop until they've figured it out.
The new ads will show right on the location for those with on-page location extensions, or in a box below the search box. Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display...
By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. In doing so, the site is giving the page better chances of being listed higher on the...
