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  1. Right to Be Forgotten: Google Refreshes Stats

    The page has been removed from search results for the individual’s name. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report to reflect updated data on the...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page.

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. Page views and page-based metrics Measure and report on what content works best and on what page it...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an actual user would).

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. The link that you earned should be relevant to the overall context of the page which...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. But it can be a difficult area to manage, especially if your business has...

  8. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: What if I have a page on my site that has a title of "SEO services" and then hundreds...