And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Page layout is one of them. Back in early 2012, Google introduced the page layout...
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. The solution: include the right words on the page, Cutts said. For example, Cutts said if you have a page about Mount Everest's...
Faculty page: epidemiology.pitt.edu/sekikawa.asp Even though it was run in 2009, that page still shows a few solid .edu links are still in place. Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they...
There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers...
Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates. Bing changed the result page after a back button click in May 2012. When users click on the first result but don't find what...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL...
WordPress Homepage: Blog Posts or a Static Page? Tip: You should rely on better content than the default post and page. To speed this up, WordPress offer the chance for you to add update services within the General Settings page.
To do that, go to your profile page and select the appropriate option. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile...
Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately connect with the original search query and inspire additional engagement is via clear communication of what the page is about.
Why does a new page's ranking change over time? Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn...
Once you have clean code, it's time to conduct an on-page SEO site audit. An amazing amount of opportunities exist for on-page optimization. If those pages have a high number of inbound links from unique domains, it may be worth creating an even...
These pieces of your web page have become the standard starting points for conversion testing, but what about the elements on your site that are adversely affecting conversion that you are unaware of?
Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more than 4 million loyal and highly engaged fans. Turning over their Facebook page to the fans was their single biggest turning point, resulting in massive...
Step 1: Claim Your Google+ Business Page Step 2: Update Your Google+ Local Page The process for updating your Google+ Local page is pretty straightforward. A well-optimized Google+ Local page can benefit your digital marketing strategy in the...
Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain...
