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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. With a site of this size, it's important to find any possible structural issues that might have a larger impact than any...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Using Screaming Frog, you can use a custom filter to check for specific html code residing on the page you are crawling. I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Email rivaled search as a top referrer leading to the most page views on a site. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. In doing so, the site is giving the page better chances of being listed higher on the...