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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. Consider how the words we're putting on the page affect a user's path...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. The link that you earned should be relevant to the overall context of the page which...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  4. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. The redesigned Change History page “will now group the changes, making it...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. But it can be a difficult area to manage, especially if your business has...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    They declined the offer, but Yelp allegedly made negative reviews reappear on their page. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative...

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, the reason that there are keywords there is because m.biz is simply taking the title of the page to which they are linking and using it as anchor text: What if I have a page on my site that has a title of "SEO services" and then hundreds...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    So now, Fabletics has a slightly tarnished page one branded search result. Go beyond the @ mentions and page tags when responding to customer service queries. If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...