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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. Page views and page-based metrics Measure and report on what content works best and on what page it...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Large page size warnings, indicating source code more than 250K Click depth warnings, signaling a site buried pages more than three clicks away from the home page The report reiterated that "while missing Meta descriptions and click depth warnings...

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. The snippets work by extracting information from data tables on a Web page and pairing...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an actual user would).

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But a skilled content writer can make sure you are visible, from start to finish, on every page of your website to make you recognizable in the dark to your target audience. Consider how the words we're putting on the page affect a user's path...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. The link that you earned should be relevant to the overall context of the page which...

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. The better the user experience, the more chance of the consumer staying on the page...

  10. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. The redesigned Change History page “will now group the changes, making it...