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  1. Google to Fight Piracy by Modifying Search Algorithms

    We're also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page," Google added. Google has updated its search engine algorithms in an attempt to restrict piracy...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page...

  3. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. After users click on an article or go to a page, content discovery widgets will put pieces of related content in front...

  4. Right to Be Forgotten: Google Refreshes Stats

    The page has been removed from search results for the individual’s name. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report to reflect updated data on the...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  6. The Evolution of SERPs and User Behaviors

    Instead of scanning horizontally, users are moving further down the page to find what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page.