And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Page layout is one of them. Back in early 2012, Google introduced the page layout...
He'd listened to what I'd said, about how having multiple URLs for your home page wasn't an ideal situation. We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever.
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. The solution: include the right words on the page, Cutts said. For example, Cutts said if you have a page about Mount Everest's...
Faculty page: epidemiology.pitt.edu/sekikawa.asp Even though it was run in 2009, that page still shows a few solid .edu links are still in place. Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they...
There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers...
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. The full SES Toronto 2013 conference agenda is now online.
Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through rates. Bing changed the result page after a back button click in May 2012. When users click on the first result but don't find what...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
One page out of millions gives Mozilla trouble with Google. Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Comedy Central has added a #ComedyFest tab to its homepage slideshow that takes users to the festival schedule on its Tumblr page. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track.
Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+. As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google...
On-Page Website Optimization Resources Linking a Google+ Page to Your Website Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but...
Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. That's according to information technology hack Benedict Evans, who posted the apparent milestone on Twitter.
Page views: Pinterest's total U.S.page views placed it among the top 30 sites in March 2012, according to Experian Hitwise. It offers another front to dominate the search results page. After all, they have large numbers of users and are still...
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL...
