In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam me up] and a new language option to Bing Translator: Klingon.
This means that if you want to change the URL of a page or post, then the URL will be updated dynamically. This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does...
Would a simple link to your site be a resource for that page's audience? A link to your "audiophile headphones" page coming from a birdseed retailer is useless. SEO has changed. We can't rely on spam and automation to boost traffic and search...
There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of...
Here's how the Search Engine Watch Google+ page looks upon arrival: A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: Alternatively, you can always voice your opinion at the Google+ official...
If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. From their example code, it also appears that Google is advocating for site owners to link their company logo to the home page, a...
How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports and landing page reports, then apply one at a time for detailed insights.
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic...
Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public appearances because of it.
Google has confirmed earlier rumors that it was working on a streaming music service. The company yesterday announced Google Play Music All Access at the Google I/O conference in San Francisco. Chris Yerga, Android engineering director, unveiled...
Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak at. Page has finally released a statement on his Google...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. And every single one of those has updated their Google+ page...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Page the URL links to on your site. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Look at Ratio of Homepage Links to Deep Page Links
Page level (template and contextual) Or from that circa 2005 long scrolling sales page? The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Think about the bid modifications you need to make, or ad copy and landing page experience. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail...
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. This will bring you to a page that allows you to track activities including what's being pinned from your site, who is pinning it...
The 304-page book is broken up into 15 sections. All this great content is laid out visually with an image on nearly every page. After covering reports, optimizing a landing page and conversion tracking, he teaches you about Quality Score is and...
Hit type: (page, social, transaction, etc. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data.
Facebook: Create a Facebook Page for your cause. You may not see a lot of activity on the page, but it's important to keep it fresh. A lack of activity on the page sends a bad message. In fact, I would argue that you have an obligation to use your...
