Other features include a reputation management page where business owners can follow reviews and blog ratings and respond to them, as well as a page that shows listing performance, with data on impressions, profile views, and click-through rates...
From an SEO perspective, you'll want to look at referring traffic from the outlet source along with recognized backward links and their respective domain and page authority. Getting your company's brand and employees exposed through media and...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Does using stock photos on your page have a negative effect on your ranking? A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus...
The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page. With dynamic serving and separate sites there is always the...
The test revealed a 200 percent increase in conversions when we had both paid and organic listings on the page. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be...
Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook. Facebook announced hashtags last week, giving validation to everyone who used the original Twitter...
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. Good news for webmasters who have been struggling to identify links and...
An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. With a site of this size, it's important to find any possible structural issues that might have a larger impact than any...
Use reborn and exact match domains to boost page rank. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small...
For example, LinkedIn changes their landing page when you sign in based on your specific profile. He also says that there is not a “perfect” landing page. Gagnon then jumps into ad conversions and landing page success.
He wanted to make it more engaging by creating “page turners”: 35 chapters that still added up to 50,000 words, short headlines and the integration of social elements. He opened the discussion talking about the fall of Kodak.
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different social media accounts and profiles, you've planted quite a bit of information on yourself.
Contact each of the 10 websites and tell them about the page whilst asking them to encourage their readers to vote for them - this gets them to link without asking for the link! Instead of peppering links to the videos throughout the story, they...
These make it easy to change between Cities or Regions without having to reload the previous page. Does your website target users in a specific location or around the world? Whatever the size of your business, you can gain valuable insights from...
If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
It came to light that Google was aware of the activities all the way up to CEO Larry Page, and one con man who profited from the Internet giant's loose regulations became instrumental in the Google pharmacy sting, which exposed the illegal...
Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page. With the new Content Experiments API, developers can now run tests server-side to test...
