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  1. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    The Asia-Pacific region was the leader, claiming approximately 40 percent of the world’s mobile ad revenue. Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G penetration, more time spent...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. Amelia Earhart Found in Google Doodle

    The search for U.S.aviation pioneer Amelia Earhart has yet to turn up any evidence in the 75 years since she vanished somewhere over the Pacific Ocean. The female icon was also the first person to fly solo from Honolulu, Hawaii, to Oakland...

  4. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    In addition, they reported an 88 percent YoY increase in spend in the Asia-Pacific region, with a 2 percent decline in Europe (attributed to ongoing macroeconomic pressures). Ballard advises marketers, “If you are not already segmenting out mobile...

  5. How to Launch an English Only Global Search Marketing Campaign

    Look at this list of countries where English is an official language () – you’ll find huge markets in the Middle East, Asia-Pacific, and Africa. Most of these migrants are affluent retirees and you will find many of them in resort destinations in...

  6. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Covario predicts between 18 and 22 percent growth in paid search spend in 2012, with Asia Pacific experiencing up to 35 percent over 2011. Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the...

  7. Almost 75% of Active American Social Networkers Shop Online [Study]

    According to Nielsen, she is between 18 and 34, likely Asian or Pacific Islander, has obtained a bachelor’s degree, and makes less than $50,000 per year. The value of the time consumers spend online and on social networks and blogs continues to...

  8. Low Interest in Social Networks in China [Study]

    Only about 5.5 percent of time spent online was on social sites, and the company with the highest reach (Oak Pacific Interactive Sites, who owns Renren, the most popular Chinese social network) only had 17.8 percent market reach.

  9. Ask Lady Gaga Some Social Media Marketing Questions on YouTube or Twitter

    You have until midnight Pacific Time on Friday, March 18, 2011, to submit a video or text question. So, don't waste time asking questions like, "What's life like on tour? The Official YouTube Blog has invited YouTubers and Tweeple to ask Lady Gaga...

  10. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing, for global markets with a special emphasis on the Asia-Pacific and Latin America.