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3 PPC Ad Tips Inspired by Infomercials

Pitchmen go to great lengths to make the use of their Slap Chop/Ginsu knife/OxiClean product look effortless. A few weeks ago at ad:tech New York, Matthew Lesko stopped by my company’s booth and freaked me out by doing this!

by Noran El-Shinnawy • Published November 30, 2011
Slap Chop • Prospect • Look • Ppc • Infomercials • Pitchmen • Ginsu • Diy • New York
What Can We Learn from Billy Mays?

Mock him all you want (believe me, I do too), but the man moved an awful lot of OxiClean, Awesome Augurs, and Mighty Putty for a relatively small amount of output, making a ton of money in $14.99 and $19.99 increments (plus shipping and handling).

by Herndon Hasty • Published July 14, 2009
Billy Mays • Ed Mcmahon • Oxiclean • Tv Ads • Steve Mcnair • Michael Jackson • Farrah Fawcett • Mighty Putty • History Channel