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  1. Pinterest: An Introductory Guide for Marketers

    Legalities: One of the biggest concerns with a site like Pinterest is the copyright and trademark violation liabilities. For Etsy store owners, Pinterest has proved to be a boon to their success. The latest social media site to have marketers...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    As Google’s policy states, they are “not a third-party arbiter,” and “encourage trademark owners to resolve their disputes directly with the advertisers. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and...

  3. SEO Fined More Than Site Owner of Counterfeit Merchandise Site

    A federal judge in South Carolina entered a judgment against Bright Builders Inc.on counts of contributory trademark infringement and unfair trade practices for allegedly assisting in the construction and hosting of the e-commerce site...

  4. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    PaidContent said this indicates they have objections to AdWords' trademark policy, which allows rivals of trademark owners to buy their keywords and then use those words to advertise against them. Language software company Rosetta Stone, which sued...

  5. Porn and Gambling: Canaries in the SEM Coal Mine?

    MFA sites and affiliate marketing methods could change fast, as could branding and trademark usage. Moniker is named in Lane's suit, which may be a stretch unless registrars are required to check every possible trademark against all domain...

  6. Who Owns the Brand?

    The strategy by trademark owners seems to be finding a new argument and go to court. For example, an airline like American can match up to any search for the term "Airline" including "United Airlines," thereby (arguably) infringing on a trademark.

  7. Google Will Bank on VisualRank - PageRank for Images

    Winners: Trademark owners of big brands and commercial products On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for...

  8. Trademark Law - What Search Marketers Should Know, Part 1

    Trademarks have more ownership flexibility, since multiple trademark owners may claim the right to the same term, so long as each owner operates in a different industry. Microsoft holds to the strictest policy, disallowing keyword bidding on...

  9. Search and the Law: Attorney Deborah Wilcox

    It really didn't seem that people had a fundamental understanding of where trademark and copyright laws might come into play. Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which includes managing and...

  10. Search and the Law: Attorney Clarke Douglas Walton

    Today, Walton operates several successful Web sites of his own including My Trademark Registration, an online service dedicated to helping business owners with the federal trademark registration process.

  11. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...