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Owners Oil Water

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  1. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Could you have gotten the same point across with, I don’t know, something like: “Raygoza is a con artist -- a 21st century snake oil salesman who uses the internet to stalk his prey. Now, I might argue that the big banks and shady mortgage lenders...

  2. SearchDay: Content? Content. Content!

    Establishing A Process for Implementation of Optimized Content Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? BIG BIZ It's become the mantra for SEOs, and the standard advice for all...

  3. SearchDay: Oil and Water? SEOs vs. Content Owners

    Oil and Water? Establishing A Process for Implementation of Optimized Content Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? Content Owners SEM CROSSFIRE When it comes to bringing an...

  4. Oil and Water? SEOs vs. Content Owners

    Whether developing content on a massive scale over years to come, or optimizing a few dozen or hundred pages, establishing a relationship with the content owners -- and the process by which recommendations will be delivered, iterated, and reviewed...

  5. SEW Experts: Oil and Water? SEOs vs. Content Owners

    In today's Search Marketing Crossfire column, "Oil and Water? When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects.