Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. I suggest reviewing the video, image, and mobile sitemap extensions section.
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam where you can will at least give them a hand in identifying this web junk.
Website owners quickly figured out that getting a top ranking on the search engines for important keywords was crucial to their success. Rather than thinking about the experience of the end user (their customer), they lured prospects to their pages...
Depending on your target vertical, local search engines can provide a refreshing new source of prospects, especially for geo-specific campaigns. As the image above shows, this query produces 1,763 home owner associates near San Diego that can...
Ideally, you would want to send social signals to each of the search engines. Brands are also pursuing social because search engines are paying attention to social signals. In a recent presentation, Duane Forrester shared the following image in a...
A good newsroom can raise your visibility in the search engines and with the media. It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on...
On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. Review your keyword density (yes, this still matters greatly), title tag, URL, image alt attributes, and meta tags.
In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. The navigation was completely image-based, but absolutely didn’t need to be. Instead of using QuickTime, the business owner could...
Are you writing for search engines or are you writing to build an audience? This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards...
Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search engines and humans. The point: for search engines to like it, humans have to like it, which is everyone’s favorite usability goal!
Look for patterns in behavior from referral sources or search engines. Your original (control) page will be automatically populated, so all you need to do is fill in the URL for your Variation 1 (reference above image).
As someone who uses search engines all day I couldn't help but worry that I'd skewed the results by simply knowing the layouts. This may seem simple, but it could well be one of the most powerful features of all the engines.
This might sound unrealistic if Google provides 80 percent of your search engine traffic, but by diversifying your traffic sources you can become less dependent on Google and actually perform better on Google and other search engines at the same...
We’re not just looking for keyword rankings from search engines. A good B2B SEO uses resources like Majestic SEO, Open Site Explorer, and other link building and SEO tools not just to evaluate a competitive inbound link strategy as well as to...
There are many other ways of testing algorithmically for link or blog networks and one of the easiest ways is for the search engines to look for clusters of links in the web graph. Next up is developing the understanding of where on the page your...
Complete immunity for search engines, webhosts and others who self-censor, an obvious damper on innovation and freedom of the web. There’s no need to require American social networks, blogs, and search engines to censor the Internet or undermine...
Bing.well, that McCreadie found similar results in test results between the two largest engines is hardly surprising, given Steve Ballmer’s surprising revelation at the Web 2.0 Summit, which I reference often and would nominate for Search Quote of...
Referrer data is going away from search engines, and likely from other web sites, too" adding that "It’s somewhat amazing that we’ve had it last this long, and it will be painful to see that specific, valuable data disappear.
