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  1. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    Are there scrapers, is the title in Twitter, does the site syndicate their RSS feed, etc. This is done primarily by "thinking like a directory" and determining what categories a resource for "small online business owners" could fit into.

  2. Search and the Law: Attorney Deborah Wilcox

    Another issue that I think is involved is content-related, where people are sending out their RSS feeds with links and optimized as such, and other people are taking that content and stripping out the links, and putting their own links in.