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  1. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  2. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Have You Done Your Research? The design, functionality, and SEO focus should all be dictated by informed research. Unfortunately, most designers and creative teams will use this...

  3. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  4. SEMPO Tells Government: Don't Censor Search Engines

    Free-market innovation in the Search industry is a key element in ensuring that the Internet continues to serve humanity's needs as our reservoir of vital information and empowerment. Clearly, government intervention is not the solution to either...

  5. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    Not every client or market is suited for such a campaign. This article will help agencies gauge the viability of a high/mid quality level guest placement campaign, as well as the scale of campaign your target market can reasonably allow.

  6. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Market to people based on their circumstances (i.e.a woman who identifies as pregnant or a new mother is almost certainly going to make certain purchases in the near future). In his session Keyword Forensics - Exploring the Hidden Keywords That...