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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While it may make logical sense to find your influencers once you have you content in place if your goal is to achieve a specific "placement," then I would argue the opposite is true. By far the best way to do that is to create some clever creative...

  2. Conference Agenda Posted for SES London 2011

    Every major search engine offers a paid placement program. Introduction to Paid Search -- Paid placement is a form of search advertising that provides a top ranking in return for payment. Learn how to achieve top ranking or placement by utilizing...

  3. 6 Tips for Aligning Your National, Local SEM Efforts

    Many of the top engines are developing placement opportunities specific to local search. Customize your ad with local content. If you launch a local campaign containing "movie theaters in Irvine, CA," chances are that the national broad match term...

  4. SearchDay: Local Search for Little Biz

    AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will "naturally" get you more recognition from the search engines. Microsoft Secures Search Ad Partnership with Rodale's Health...

  5. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. DoubleClick to Power Vertical Ad Networks, ClickZ News

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...