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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    When a blog evolves to millions of pages, blog owners need to create specific wayfinder pages to help users and technology more easily discover and locate desired content. Website owners should understand relationships among entities and create a...

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    And once again, he stressed the importance of high quality natural links, that link to your great quality content. Unfortunately, until this happens, bad SEO practitioners will continue to get websites kicked out of the search results because site...

  4. Matt Cutts: Using Article Directories for Links? Just No

    You could write a quickie article, submit it to literally hundreds of article directories, link it to your site, in hopes others will publish it on their own sites to add content. However, with duplicate content filters and link penalties, article...