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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Engage with them by retweeting their content, complimenting their work, and contributing to conversations in a meaningful way. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    User Engagement and Low-Quality Content - Offline Analogies for the Ailing Webmaster After hearing from many companies since February of 2011 that have been negatively impacted by Panda (including P4.0), and speaking with a number of them about the...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Robots.txt won't prevent the URL from being indexed, just the page content. Google has a much more sophisticated way to determine whether content is "duplicate" and when they do find two copies of the same thing, they filter one out.

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. More than half of consumers (56 percent of smartphone owners and 49 percent tablet...