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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Site owners concerned with local SEO should really be taking a look at it. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website.

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. When a blog evolves to millions of pages, blog owners need to create specific...