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  1. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  2. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. When people find out I’m the author of Google AdWords for Dummies...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    National-local businesses that have locations opening, closing or moving often find these issues exasperated by well-meaning franchise owners or location managers either trying to improve their location's data or ignoring that data completely.

  6. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...