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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. It is dropping a new tool to explore all of those ideas and fads it calls...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Ever wonder how much of your traffic was actual human visitors and how much of...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to marketers and business owners. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With the above principles, you can also build relationships with influential bloggers and site owners to help you with online public relations as well. Turn to public relations. It's one of the most valuable online marketing strategies you can use...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. There are some shady dealings going on behind the scenes at YouTube regarding its new...