Remember the FTC requires site owners to disclose any affiliation with a product they are reviewing. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism.
Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. Search engine optimization (SEO) professionals, web designers...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Facebook and Twitter were in the high end of 80 percent but what...
YouTube denied Viacom's allegations, saying that it respects the rights of content owners and complies with takedown requests when it gets them. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a...
We built BOTW UK to bring our web directory services to users and site owners in the UK. This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards...
In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load. While certainly a ranking factor site owners should be concerned with, the most important consideration Google notes on site speed is...
However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins. Links are important for rankings. We all know that.
Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. My previous article extolling the death of keywords talked about developing intent-based...
When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
As we watched crowdfunding become more popular, we recognized how successful it could be to engage the large and growing Orabrush community to bring the Orapup to dog owners everywhere as quickly as possible.
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. People use multiple devices and browsers to surf the web. When Universal Analytics launched in beta, it was...
These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. What's more, the Most Repinned tab helps site owners see the pins that got repinned the most in...
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of.
A recent survey reported by WhatUsersDo reveals: percent of brand owners rate their website as average or below average. A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability.
Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam where you can will at least give them a hand in identifying this web junk.
Goals in Google Analytics (using this as 99.999 percent of site owners use it) can come via a few different forms, but before you decide how to measure your goals decide what your goals are in the first place.
Website owners quickly figured out that getting a top ranking on the search engines for important keywords was crucial to their success. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
