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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. The amount of information streaming in about mobile search every day can easily...

  2. Why You Need to Own Your Data & Digital Assets

    Or, if a personal email is required, go as high up the ladder as possible (business owner, CEO, CMO, etc. Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    And if the site looks like it was spamming, then that's definitely a reason to be a lot more cautious and maybe steer clear of buying that domain name because it probably means the previous owner might have dug the domain into a hole and you just...

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The business owner? When an online local listing for a business is incorrect, who’s to blame? The search engine? The competition? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens.

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. I've been meaning to respond since I read the piece, but hey – better late than never...