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Owned Assets

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  1. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. With mobile showing no signs of slowing, here are the 10 trends to watch across...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. To make the most of the investment in owned and paid...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Owned media includes the many assets the brand maintains control and management of. However, the connection between social media and owned assets impacts search the most. If every one of these assets isn't optimized for search, you're missing the...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands Can Control Content, Assets, Contests, and Relationships Better on the Website Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    Additional assets can be leveraged in numerous other owned, paid and social properties. If you are an organic clothing store, for example, you can create boards for other organic-related assets, healthy living, sustainability, recycling and other...