Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses...
You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example? You'll have to first verify that you own the domain. Google provides a number of tools for your SEO...
PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Make sure you have branded accounts and pages on all of these sites.
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
How to Use this Segment: Compare users who visited branded pages to those who didn't. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics along with instructions on how to use it – in the comments to help others find those...
There is simply no better way to stay current, build relationships or to get yourself out of your own bubble than to read what others are saying, both about your world and outside of it. I'm talking about the private ones you create and hoard for...
In making the Now platform a feature of the Search application, however, Google is able to skirt Apple's notoriously tight restrictions on apps that compete with its own branded offerings. Google has launched its Now predictive search platform for...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". A Private Terminal – WiredLarry Page, Sergey Brin, and Eric Schmidt get their own terminal for their private...
If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. You're like, "OK, well are you managing your own data feed?
Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that have, over time, built up enough to go around.
However, for those who are not searching for a specific company, and are performing non-branded searches, the rel=author tag provides a great way for SMBs to get their brand in front of prospective customers for the first time, and at the right time.
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive...
Branded keywords help you control your own message, own valuable real estate on search engines, and fight off threats from competitors. Our jury of PPC experts all agreed that you need to test, re-test, and analyze your own results before deciding...
At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search efforts in order to monitor, adjust and improve the relative performance of your own campaigns.
Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? Here are three reasons brands should consider spending on smart non-branded terms that don’t “work” – and still be OK.
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? This undiagnosed pain is a missed opportunity and one that hurts branded...
One possible explanation for these findings is the reported relationship between display, video ads, and branded search queries. Just a couple of weeks ago Facebook also launched its own enhanced search engine.
It can be very easy to safely assume you’ve got all of your branded queries all wrapped up. The example below shows the increase in traffic for a client after I optimized their site for their branded product ID queries:
We always see a bump in branded traffic after a big campaign! PR helps SEO directly by increasing branded traffic," said Lindsey Kirchoff, a Media and Speaker Relations specialist at HubSpot.com. He said he has found that PR is the fastest way to...
I typically recommend to cease posting branded content for the day, however always remain active in the community (regular moderation responsibilities),” Social Media and PR Specialist Lisa Grimm said in a heartfelt blog post she published the day...
