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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your own strategies. How do they position their ad copy for branded searches vs.non-branded? Then fill in the rows with the companies on your...

  4. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. They discovered that when Facebook users saw more text only updates from friends in their feed, it made...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Branded Apps: Usage of branded apps, although some people have a love-hate relationship with them, has been increasing greatly. Thirty-four percent of shoppers made a purchase through retailer branded apps, an increase of 48 percent over 2012.

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Compare users who visited branded pages to those who didn't. ET) but you can adjust it to align with your own hours of operation and then apply conversion data reports to investigate differences in website performance both...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Research supports these buying behaviors, but even a cursory...