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Own Brand Terms

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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute Pan: Try to use as much of the space allowed to tell a real story about...

  2. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. On the corporate or agency side, the following descriptions can serve as food for...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    When I can rank a page for search terms that appear nowhere on the document to either users or bots, and are definitely not synonymous with the terms used in the search query, then call it what you will – it opens new doors.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    You can even ask people to link to the giveaway for extra bonus points (although this might be a bit shady with Google's terms of service). Any brand that hopes to make a name for itself should have at least one of these resources, and typically more.

  6. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks, adding that they are more visually compelling than a text-only status update with a link. They discovered that when Facebook users saw more...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. Also, if you accept a blog post, make sure it's...

  8. How to Dominate the Entire First Page of Google

    Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  10. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...