For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
Brand/URL anchors: These are terms that use your brand name or URL as the anchor text (e.g. Money anchors: These are the terms you or your client really wants to rank for (e.g.blue widgets"). Compound anchors: These are combinations of anchors (e.g...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition.
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new...
Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you...
Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms. It seems they're just following users' lead; last year the social network shared their own research, which showed...
Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites, don't share the same ip address with the majority of the sites, aren't all owned by the same person or...
Speaking of things you haven't done in a while, have you checked the search landscape for some of your key search terms? But it may not do so well left to its own devices without proper care and maintenance.
In simple terms it is about good and bad neighborhoods again. Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that...
We can now play on the same terms as huge companies – and be successful. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to...
Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. For next fashion season, take Pantone’s listed colors and translate them into...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. From there, you can allocate that budget into testing a bunch of non-branded paid-search terms.
Necessary disclosures should not be relegated to “terms of use” and similar contractual agreements. Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own...
Typically when people search, they will start out with different queries that are more general, then more precise when they are closer to a sale (this would include brand terms). If brand terms are a high proportion of your traffic and you get 30...
To top it off, Bed Bath s branded terms account for 19 percent of their impressions versus only 7 percent of Pottery Barn’s impressions, meaning that many more people are searching the brand name and navigating their way to Bed Bath s website...
If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. While you need physical location to play in Google+ Local and the map pack you don't need a physical address to rank as a...
