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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    However, recent moves by search engines have made SEO more difficult than ever. Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the...

  3. So... You Think SEO Has Changed?

    Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search engines are getting better at enforcing their own rules. Search engine optimization remains an important part of the digital marketing...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results.

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. It was right about then that the consumers decided to create some British Outfitters content of their own. Lisa Hughes, British Outfitters' most recent New...