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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently...

  2. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    You can search some of their names to see example of what the revised listing would look like. It would be the worst thing for a reputation management company to be listed on Ripoff Report, so in some ways I am glad that they are offering this...

  3. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    As you'd expect, the crowd decided to show their wit instead, by submitting and voting up names that wouldn't be allowed anywhere near a bottle of soda. By involving their audience to make them feel like their input is listened to, a brand can...

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer...