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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au This builds your marketing list and your own audience for future promotions. As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven.

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Image Credit: DollarPhotoClub.com However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. Skype is a great way to do these interviews because you'll quickly identify customers who are...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  5. So... You Think SEO Has Changed?

    Video and Image Optimization Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search engines are getting better at enforcing their own rules. And, because it's hard to measure ROI in links, it...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Image credits: Marketing the Moon Content was not only king during Apollo, it was also one of the earliest successful brand...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a...