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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Resizing of image(s) for mobile break point(s) However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au This builds your marketing list and your own audience for future promotions. As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven.

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Image Credit: DollarPhotoClub.com However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. Skype is a great way to do these interviews because you'll quickly identify customers who are...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  7. So... You Think SEO Has Changed?

    Video and Image Optimization Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search engines are getting better at enforcing their own rules. And, because it's hard to measure ROI in links, it...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Image credits: Marketing the Moon Content was not only king during Apollo, it was also one of the earliest successful brand...