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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  2. So... You Think SEO Has Changed?

    Video and Image Optimization Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search engines are getting better at enforcing their own rules. And, because it's hard to measure ROI in links, it...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Image credits: Marketing the Moon Content was not only king during Apollo, it was also one of the earliest successful brand...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's...

  5. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Image Credit: Ted Rheingold/Flickr When Facebook kills sponsored stories, what will be your brand's Plan B? What are the top brands doing on Twitter that your brand isn't? More importantly, is this a tactic you could see yourself using for your own...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a...

  7. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Image search has the potential to drive more incremental visits than...

  8. The Biggest Mobile Trends and Stories of 2013

    Image Credit: The Boy Genius Report But with third quarter projections looking dismal, it seems increasingly likely that the brand is headed for the dustbin of mobile device history. One out of 5 global citizens owns a smartphone and one out of 17...