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Own Brand Equity

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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). This helps you get on the radar of bloggers and publishers who now have a vested interest to share your content...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. Despite this being their own range of products, search trends saw that people were searching differently – and as a result this...

  4. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The home page has the most authority and equity to share with other URLs. Since the home page (and, by progression, major category pages) represent a site's overall authority and equity, this is valuable territory to carefully position links to the...