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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers. If not, no need to tie in your brand. Samsung got fined for hiring people to write fake positive reviews of its own products and...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    That means influencers care more about their own community than your brand (and rightly so)! Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    They entrust the performance of the most visible asset of the brand to those claiming SEO expertise. Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by...

  7. So... You Think SEO Has Changed?

    Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search engines are getting better at enforcing their own rules. And, because it's hard to measure ROI in links, it typically wasn't the first...