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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Can we add our own user accounts? Does [VENDOR NAME]'s platform allow for multiple...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are potential brand...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. If you keep both campaigns running you are potentially...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    We just went through this process with our own brand, and we want to share what we've learned so far. Also, like Twitter, every follower counts, whether it's another brand or a person. If you go to the About section of their page, you can often get...

  5. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...