SEO News

Own Brand

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Am I looking to just do consulting on my own? The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a...

  2. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Brand recognition of website This builds your marketing list and your own audience for future promotions. As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven.