Gagnon brought up the spaghetti sauce brand Prego, and how they wanted to jump from the #2 best selling spaghetti sauce to #1. But he also stresses that many businesses can use their own data to discover the same, as many of these jumps are...
Sixty-eight percent of viewers who had browsed to the video correctly recalled the brand when prompted, compared to 73 percent of viewers who had arrived at the video following a recommendation. Visitors will also be able to test the shareability...
I've rarely seen a brand or business use this tactic as it is often a tactic used by personal blogs. I've never done this solely for links though, just because it could backfire and cause more harm than good to your brand.
You'll have to first verify that you own the domain. Now it's possible to look quantitatively at not only which links are valuable, but how each posting is exposing your brand in a meaningful and scaled way.
If you pin your own images to your board, are they attracting click-throughs originating from Pinterest? You can also track your reputation and brand image. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is...
This business is a legitimate brand and it's certainly possible that some of these resource page links were truly naturally earned. As such, I am probably going to end up sending link removal requests to a few sites that linked on their own volition.
People without faces: Brand images with bodies in angles that don't show faces received 23 percent more repins. Surprisingly, only 18 percent of fashion retail brands (which have images that serve as a primary source of content on Pinterest) pin...
If you're new to Twitter advertising, there are several options for both the small business and large brand with its self-service and full-service models. Promoted Accounts puts a brand's Twitter account front and center in Twitter's "Who to follow...
After all, when you take it off their site, they lose leverage, data and no longer own the relationship. Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of...
PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Let's look at how you can monopolize all brand real estate on the first page of Google.
The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for. Ways to Focus your Personal Brand Since then her numerous guest posts and interviews on the topic have made her name...
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography...
We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. While online marketing is still a major tool for bringing new customers into your sales funnel, many...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
Think About How You Use Your Own Devices Mobile is a more effective tool when used for brand awareness and research than direct response. Adapting your marketing strategies accordingly can reduce your likelihood of panicking when you compare mobile...
To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity. Where are you linking to and are you linking to other sites you own?
Today, each and every brand should harness the power of social signals if they hope to maximize search visibility going forward. Most big brand marketers need very little coaxing to embrace this opportunity, but what about brands in highly...
Google gives you a place to play with this new feature before applying it to your own pictures, here. Sometimes we’ll create a brand new image based on a set of photos in your library. If you've visited your Google+ account in the past day, you may...
How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. The Brand Interest Segment Some pages on your website are created to convey your brand's key...
