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  1. Network investment works for Raiffeisen Centrobank in CEE

    Branches in most countries carry the Raiffeisen name - ZAO Raiffeisen in Russia, for instance - though in Slovakia the Tatra Banka brand is used. The relationship managers in each country make pricing requests to head office in Vienna as they know...

  2. HVB wins with placements and self-directed products

    It was only in 2012 that HVB joined the competition by providing trading products to self-directed investors, but the bank has since built up a strong brand in leveraged products, of which it has around 75,000 outstanding.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Am I looking to just do consulting on my own? The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a...

  4. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential...