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  1. How to Create a Social Media Friendly Landing Page

    Your brand's social media audience is easily distracted. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. We demonstrate every day that we can drive traffic from social...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Group similar users together into multiple remarketing lists...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. The accurate UX objective describes how to impart that...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your customers will appreciate the fact that you're sharing information that helps them even if you didn't generate the content yourself and even if it doesn't link back to your own brand. Plus, no one likes to see a person or a brand talk about...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. Mobile is preferred over the PC for executives conducting research...

  6. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Finally, take a look at your own brand with fresh eyes. Once you’ve gone through this exercise with several other brands, go back and do the same for your own brand channels. First, consider what things your community might be passionate about...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Can we add our own user accounts? Does [VENDOR NAME]'s platform allow for multiple...

  8. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are potential brand...

  9. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. If you keep both campaigns running you are potentially...