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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Company overview videos or testimonial videos also help to make companies appear more personable and help to build a more personal relationship between business and customer. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data.

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC, etc. Let’s face it, not only is PPC getting more competitive, but the...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Here's an overview and some tips on mobile advertising opportunities in BRIC nations. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this...