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  1. The Ghosts of SEO Past and Future

    More people moved toward performance-based search advertising (GoTo/Overture) and the game changed. Would you rather advertise to someone passively on a brand Web site, or market your business to them while they're actively searching for your...

  2. Google's Path to Domination

    Idealab settled out of court with Google, Yahoo decided that it would rather buy than build its search technology in the form of a company called Overture Services. Yahoo had just purchased Overture Services and the popular algorithmic search site...

  3. SearchDay: Link Building via Word-of-Mouth

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...

  4. The Inside Track on Priceline and Google

    Online travel is a 24/7 real-time auction - and the forerunner of Google's paid search algorithm and Yahoo/Overture's innovative keyword auction. SEW Blogger Nathania Johnson visited Inside Track and found it not unlike a financial services Web...

  5. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. More of this information is being accumulated by the...

  6. Lotus Alumni Are Impacting Search

    Goto.com was later renamed Overture Services and was then acquired by Yahoo to provide their Yahoo Search Marketing products. In an article entitled, "How Lotus changed the business world," Hiawatha Bray of The Boston Globe observed last week, "the...

  7. Keyword Research Industry Still Lacks a Clear Choice

    He and others have used the Overture tool as the basis for the total predictions, and added a percentage to that number to account for Google and other search engine users. Overture (now Yahoo! In cases here this has been done until a statistically...