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  1. Search Engine Contextual Ads Gain Momentum

    Both Google and Overture use filter lists to block inappropriate ads -- for example, displaying an ad for an airline on a news story about an airplane crash. Overture's Content Match Takes on Google's AdSense http://searchenginewatch.com/searchday...

  2. Search Engine Contextual Ads Gain Momentum

    Overture's Content Match Takes on Google's AdSense http://searchenginewatch.com/searchday/article.php/2230221 Overture Contextual Ads Information http://www.content.overture.com/d/USm/ac/ba/cm.jhtml http://www.content.overture.com/d/USm/ac/ba...

  3. Local Search Part 3: Google Gets Local With AdWords

    In my earlier parts of this series on local search, I covered Overture's new local paid listings and crawler-based methods from Google and Mobilemaps as attempts to improve local searching on general purpose search engines.