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  1. The Ghosts of SEO Past and Future

    More people moved toward performance-based search advertising (GoTo/Overture) and the game changed. If there's breaking news in your industry, then post it on your site (consider adding a blog). News hooks: Provide fresh information and obtain...

  2. Optimizing Images for Search Engines

    Image search optimizers on the panel expressed their desire to see more opportunities for image search optimizers, such as a keyword research tool specific to image search (like the Overture keyword tool) and the ability to submit image/multimedia...

  3. Video Search: Still "Early Days"

    Nevertheless, that's what many people thought about regular search until Overture (now Yahoo Search Marketing) and Google AdWords turned web search into a multi-billion dollar business. Greg Jarboe is the co-founder of SEO-PR, a search engine...