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  1. Rip Van Winkle: Search Engine Strategies NYC 2004 vs. SES New York 2010

    If they used Overture's free keyword suggestion tool six years ago, it doesn't exist anymore. Over the weekend, I discovered my conference handbook for Search Engine Strategies NYC 2004. But, I suspect that there are other Rip Van Winkles out there...

  2. The Ghosts of SEO Past and Future

    More people moved toward performance-based search advertising (GoTo/Overture) and the game changed. The banner became slightly less popular around early 2000, when the average banner CTR was sitting around 0.3 percent on average (higher for search...

  3. Lotus Alumni Are Impacting Search

    Goto.com was later renamed Overture Services and was then acquired by Yahoo to provide their Yahoo Search Marketing products. Over the weekend, I set out to find an extended metaphor to describe the impact of former Lotus employees on the search...