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  1. SearchDay: Link Building via Word-of-Mouth

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Posted by Frank Watson Jul 10, 2008 David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in...

  2. Optimizing Images for Search Engines

    Image search optimizers on the panel expressed their desire to see more opportunities for image search optimizers, such as a keyword research tool specific to image search (like the Overture keyword tool) and the ability to submit image/multimedia...

  3. Yahoo Bolsters Local Business Listings

    Enhanced listings cost $9.95 per month, with no cost-per-click fees, unlike the cost-per-click fees associated with Yahoo/Overture's Site Match paid inclusion program for web content. Businesses that want more sophisticated options such as keyword...

  4. Search Engine Forums Spotlight

    Advanced Match Bidding on Overture. New Overture Features Webmaster World The content is what will tell your users and the search engines what your page is all about, and it will be what entices them to take action at your site.