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  1. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. Social media is one of the fastest growing industries in the marketing world. As the top social networks grow and new social networks are created...

  2. Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results

    The BPI chief executive Geoff Taylor said it was a good first step in the ongoing battle against copyright infringement and that it would be assessing the impact of the change overtime. Google has announced an update to its search ranking algorithm...

  3. Paid Search Testing, March Madness Bracket Style

    Too bad they couldn’t pull the upset in an overtime game against UNC. We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc. We're in constant optimization mode.

  4. Browser Wars: How Chrome Overtook Firefox for the First Time

    These are the folks that develop add-ons, extensions and themes for the browser that now have to work overtime to incorporate changes into each new version. Almost as quickly as November came to a close, news broke from StatCounter indicating...

  5. SearchDay: Social Media = Society's Watchdog

    And ever since they reported the news, the speculation and rumor mills have been working overtime. ErikQualman Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to...

  6. Microsoft Board Meets, Indicates Higher Bid for Yahoo

    And ever since they reported the news, the speculation and rumor mills have been working overtime. Late yesterday afternoon, the Wall Street Journal got word of a Microsoft board meeting. Henry Blodget over at the Silicon Valley Insider got a...