SEO News

Overstock

RSS
  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The query’s intent is to make a purchase; Overstock’s title tag reinforces the intent. In a search for “buy couch online,” the only optimized title tag result found is for Overstock. This result reassures the searcher that by shopping Overstock, he...

  2. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Paid Links, Spam, Google and Overstock.com got a lot of attention. While Overstock.com was hurt, JCPenney really didn’t suffer. Google officially became a teenager today. The search engine that became synonymous with search and the “don’t be evil...

  3. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    JCPenney likely spent more money because they were actually buying links (and promoting the American Way), but Overstock.com also had to provide some additional support to their students that were exchanging links for discounts.