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  1. BrightEdge Shifts Marketers from Keyword to Page Performance

    The way page reporting works is we integrate with site analytics, pull in page data and overlay that with keyword and rank data," said Brad Mattick, VP of marketing and products at BrightEdge. While Google was quietly planning its release of fully...

  2. How to Create Compelling Content Based on Learning Styles

    To make it easier to pull the data into an editorial calendar my preference is to pull the calendar together initially as you would without it and then overlay this info, color-coding the various content types based on learning style.

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.