SEO News

Overlapping

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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping. It seems that there's a lot of misunderstanding surrounding the way...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Identify unwanted keyword duplication in overlapping campaigns. The final 25 percent (or roughly 2 million) campaigns that have held out until the migration deadline no longer have a choice. Whether you wanted to or not, you're about to be upgraded!

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: When it comes to linkable assets, marketers often have a single objective: build as many links as...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    We were also initially concerned that Facebook could test a number of small, overlapping data sets to hone in on individual user behaviors. Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often...

  5. The NFL & Fantasy Football: A Match Made in Search Heaven

    This sort of analysis can be applied to any overlapping markets to reveal actionable insights that will drive success. While both interests have a heavily overlapping audience, they are still different markets representing different opportunities...

  6. The Future of Search: A One-Act Play in Three Acts (Act Two)

    Right now we're faking all of that with (overly identifying) browser strings, (never-expiring) cookies, and a hodge-podge of (overlapping, contradictory) laws squatted out by legislators who grew up when airplanes were made of wood and entire...