A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: When it comes to linkable assets, marketers often have a single objective: build as many links as...
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
What isn't clear is what happens if you have overlapping radius targets – if you want to bid 50 percent higher within a 1 mile radius, 25 percent higher within a 5 mile radius and run default bids within a 15 mile radius, it’s not clear whether...
Because each field applies totally separately to your dataset, you can use OR to tell Google Analytics to get any visits that match anything in your diagram, or AND to get only those in the overlapping sections.
Software is always overlapping. The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, according to Google Executive Chairman Eric Schmidt.
We were also initially concerned that Facebook could test a number of small, overlapping data sets to hone in on individual user behaviors. Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often...
We also build an overlapping content tool for Keyword Strategy that finds overlapping articles on an existing website so you can prune your website down. One of the most important factors for any online business.
This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Twitter’s rebranding is complete: the social network logo has gone to the birds.
This sort of analysis can be applied to any overlapping markets to reveal actionable insights that will drive success. While both interests have a heavily overlapping audience, they are still different markets representing different opportunities...
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? On one hand, it has devastated many web-based businesses. That is not a trivial thing.
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? If you constantly “chase the algorithm,” you might find that you adapted to the wrong version of the...
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Google has had very little to say to hurting webmasters who saw their rankings tank overnight due to Google's...
The new brand logo for IgnitionOne has three overlapping circles which simultaneously indicate a progression for the company itself and is also intended to symbolize a progression for marketing technology platforms in the industry.
But while reading and answering the overlapping questions in the two documents my agency has received, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good.
Right now we're faking all of that with (overly identifying) browser strings, (never-expiring) cookies, and a hodge-podge of (overlapping, contradictory) laws squatted out by legislators who grew up when airplanes were made of wood and entire...
There is some confusion about which to use because both have overlapping features. Now that we have the basics of Facebook down, let's look at one of the best ways to leverage Facebook as a marketer. Facebook started out with the student in mind...
The obvious benefit is a reduction of duplication of efforts, as well as overlapping keywords and campaign messaged in local and global markets. Unfortunately, there is no one-size-fits-all organizational or operational model for managing your...
The papers are combining capital bureaus, sports, and research departments in an effort to eliminate overlapping work. The search industry's filled with former journalists who've seen the light. The alternative is death by Internet.
Much has been written about the inevitable evolution of Search Engine Strategies which, though destined to occur eventually, happened cold turkey this week with the overlapping of PubCon. If you want a comprehensive list, Matt McGowan, the VP of...
At AOL, many sites have overlapping target audiences. Let me start off with a question: What would you need to do to convince the necessary people in your large organization that a unified, integrated approach to paid search marketing will have a...
