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Overlap

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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in the various forms they get presented to users online. Publishers and advertisers have purposefully deceived consumers for...

  2. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    He said there's clearly overlap between the two, and sometimes Google's web spam team needs to look at those guest blog posts to determine whether it falls under paid links or if it is a great guest blog post that is of value to your blog and you...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. And overlap is fine. So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The year marked the highest paid and organic overlap we’ve ever seen – at 22 percent. These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to 41 percent overlap (from 33 percent) with...