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Overlap

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a variety of asset types. And overlap is fine. So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    The year marked the highest paid and organic overlap we’ve ever seen – at 22 percent. These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to 41 percent overlap (from 33 percent) with...

  3. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    So in this way, certainly, SEO and content marketing overlap. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event.

  4. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s an outline of how AdWords ad group bidding...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Computed benefits of some formulas may overlap others. Be mindful of double-counting benefits that overlap layers of the sales conversion funnel (e.g.search rank, search traffic, etc. My earlier post, "Social Media ROI: How to Define a Strategic...