SEO News

Overlap

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad buying. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SEM gained 14 percent additional conversion credit because it indexes very high as an introducer and has a high overlap with other vehicles. Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in the various forms they get presented to users online. Publishers and advertisers have purposefully deceived consumers for...

  4. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    He said there's clearly overlap between the two, and sometimes Google's web spam team needs to look at those guest blog posts to determine whether it falls under paid links or if it is a great guest blog post that is of value to your blog and you...