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Overlap

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  1. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here’s an outline of how AdWords ad group bidding...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Computed benefits of some formulas may overlap others. Be mindful of double-counting benefits that overlap layers of the sales conversion funnel (e.g.search rank, search traffic, etc. My earlier post, "Social Media ROI: How to Define a Strategic...

  3. Government SEO is Broken

    The goal: to broaden access to government information and services, incorporate mobile access, and reduce waste and overlap in websites and domains. The federal government, under the leadership of President Obama and Federal Chief Information...