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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  3. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. When screening writers, look for someone with enough experience to create content that's...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Click to call should be an integral part of any e...

  5. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. A big picture word nowadays, content has truly driven the industry into new realms in 2013...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Search Explorer Alpha can also be used by people outside of the SEO industry for doing things like conducting research on a topic. Users can now see an overall search score, calculated using the search factors used to rank each result.

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter in our industry? This has been a year of significant change in the SEO industry. In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;