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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    With mobile impressions discounted over those on desktop, the surge in mobile traffic has hurt cost-per-clicks (CPCs), while also contributing to the growth of overall impressions and clicks. As mobile search volume rose 120 percent, one-third of...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Overall, this holiday will be a great one in the digital space. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the largest...

  3. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? Since mobile traffic is all the rage these days and its contribution to overall site traffic is on...

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...

  7. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Overall, TSA said the SEO ranking scorecard data shows a "continued inconsistency between reformatted mobile experiences and proper implementation. In the report, TSA gives examples of the best and worst restaurant sites in addition to tips on how...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. It might sound surprising, but customers start searching for gifts and products for Christmas as early as September.