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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    A positive reputation from a consensus of experts is often what distinguishes an overall Highest quality page from a High quality page. A negative reputation should not be ignored and is a reason to give an overall PQ [page quality] rating of Low...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You’re happy with the overall findings, but the experience was horrible. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and...