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  1. Forget Big Content – Small Content Is Critical to Search Success

    The final stage is to work out how and when you should create that content and how it fits into your overall strategy. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Searchmetrics said the overall diversity of news...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of experience on the team. The debate goes on about the gender gap – and that's true no matter what the industry, and no...