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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Before we dive into what content marketers are looking to achieve with content and the obstacles preventing them from doing so, let's first look at success overall. Given the digital marketing industry's focus on content marketing, it seems like a...